Yesterday, the annual meeting of the International Medical Electronics and Personal Health Management Industry Expo was held in Shenzhen. The CEOs and angel investors from upstream and downstream related companies have gathered together to jointly “ health points†in the mobile medical industry. The information revealed at the meeting showed that the mobile medical market has become a battleground for military strategists, and cross-border competition is fierce. Traditional Internet companies, medical devices, pharmaceutical companies, consumer electronics, investment and financing institutions are all involved in the mobile medical field. They want to lay out the blue ocean market for personal health management.
The health management industry in the next 5 years will reach 10 billion
In 2014, more and more entrepreneurs were involved in the mobile medical field, and various wearable products and mobile medical apps in the market have mushroomed. According to statistics, in 2014, there were more than 80 financing cases in mobile medical enterprises, which is nearly three times the total number of financing cases in this field in the past five years. The active capital market highlights the arrival of the industry spring, industry analysts, in 2015, mobile medical will usher in the market blowout.
Dr. Cao Yang, General Manager of Shenzhen Dimetai Digital Medical Co., Ltd. analyzed that at present, there are three types of people who do not need to carry out health management. The first category is social elites, senior managers and scientific research personnel. These people are conservatively estimated to be between 5 million and 10 million. The second category is serious heart disease, about 100 million people in total; the third category is employees of enterprises, and the purchase of health management for employees will become a trend, and this market will be more than 100 million people. Cao Yang believes that in 2015, the “Portable Health Management†industry will be formed. In the next five years, the market capacity of the industry will reach 200,000 to 20 million users, with a value of 2 billion to 10 billion yuan. It can reach 50 million to 100 million users in 10 years, with a value of 100 billion yuan/year.
Internet and medical cross-border integration into a breakout focus
Since the beginning of this year, Internet medical companies such as Dr. Chun Yu and Clove Garden have achieved successful breakthroughs. However, compared with the broad market prospects, industry bottlenecks still exist.
According to the information at the meeting, the biggest problem with Internet medical treatment is that there are contradictions in the characteristics of the cross-border integration of the two industries. Yu Wenxin, chief analyst of Haitong Securities Pharmaceutical Industry, said that the characteristics of the Internet are: large amount of information, high frequency of use, low average user income, low maintenance cost, standardization and easy copying, winners after the explosion, and zero marginal cost. The characteristics of the medical industry are as follows: the average user income is high, the cost is high, the localization is difficult to win, the payer is not equal to the decision maker, and the policy and regulatory barriers are also faced. This kind of contradiction makes integration especially difficult.
Shenzhen Ningyuan Technology has created a “medical care 160†APP, and has been involved in the appointment registration business since 2010. With Shenzhen as the starting point to radiate to the whole country, it has opened more than 50 cities in the country, serving more than 10 million real-name patients for nearly 30 million times. Yesterday, its co-founder Wang Ming said yesterday that resource imbalance and information asymmetry are the core of Internet business opportunities, and each industry demand is enough to create a market scale of tens of billions.
How should enterprises grasp the market of tens of billions? Wang Ming believes that in the era of big data, there needs to be inter-disciplinary thinking skills, and purely connected companies will not last long. The need to combine the technical capabilities of Internet companies with the expertise in the corresponding fields is the trend of future big data applications.
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