Kunming high-end liquor “Cooling” 52-degree Wuliangye crystal bottle dropped to 666 yuan

Since July, many liquor companies have announced their performance forecasts for the first half of the year, with net profits falling and even losses. In the first half of the year, the prices of high-end liquor such as Maotai and Wuliangye have been falling, but sales are still not optimistic. Yesterday's survey found that high-end liquor sales in the Kunming market continued to be “cold,” and 52-degree Wuliangye crystal bottles dropped to 666 yuan.

Liquor companies have poor performance for the year

Recently, the China Liquor Industry Association released product output of the wine industry from January to May this year. From January to May, the enterprises above designated size in the wine industry in the country accumulated a total of RMB344.21 billion in product sales, an increase of 5.10% over the same period of the previous year; The total profit was 35.925 billion yuan, a decrease of 13.25% compared with the same period of last year. The tax paid was 33.701 billion yuan, a decrease of 0.30% from the same period of the previous year; the cumulative loss of loss-making enterprises was 2.293 billion yuan, an increase of 4.39% over the same period of last year. There are 2,574 enterprises, of which 373 are loss-making enterprises. The loss of the company is 14.49%.

According to industry analysts, sales of the liquor industry are still falling due to factors such as the “Three Publics” consumption, the sharp decline in the demand for high-end liquor, and the traditional off-season of white liquor in the second quarter. Since July, many liquor companies have issued forecasts for a drop in net profit or even a loss in the first half of the year, and the performance has been worrisome.

Three companies, including Huangtai, Jiugui, Shuijingfang, forecast losses. Huangtai Wine Group expects a loss of 4.8 million yuan in the first half of the year, compared with a loss of 587,500 yuan in the same period of last year, a year-on-year decrease in profit of 716.98%; the alcoholic profit of alcoholic liquor is expected to be 39 million yuan to minus 49 million yuan, a year-on-year decrease of 227%-260% Swellfun is expected to have a net profit of minus 120 million yuan to minus 140 million yuan.

In addition, the other seven liquor companies also forecast net profit declines in different degrees, in which gold seed wine and Qipai are willing to notice the maximum decline in net profit of 90%; Shanxi drunk notice up to 70%; and Laobaigan wine, Qingqing Fenjiu, Yang The declines in net profit for river stocks and current-day forecasts are 30%, 20%, 15%, and 10% respectively.

As for the main reason for the reduction in performance in the first half of the year, Shanxi Xinghuacun Brewery Co., Ltd. said that due to the deep adjustment of the liquor industry, the sales of high-end products of the company declined, resulting in a drop in the company’s product gross margin and net profit.

High-end liquor continued to lower retail prices

Yesterday, the reporter learned from a number of cigarette hotels and supermarkets in Kunming that, since the first half of this year, the high-end liquor in Kunming continued the previous downtrend, and the high-end wines that had previously hit prices of one or two thousand yuan each fell to one hundred yuan.

In Carrefour supermarket sales area, 52 degrees Jiannanchun wine price is 438 yuan, 53 degrees Feitai Maotai sells for 1058 yuan / bottle, and 52 degrees Wuliangye crystal bottle price is reduced to less than thousand yuan, 729 yuan / bottle.

“The price of Wuliangye crystal bottle before 52 degrees is still more than a thousand yuan, but this year it is basically in seven or eight hundred yuan.” A salesperson said that these high-end wine prices are higher, and there is no recent promotion Activities, so the recent sales were flat. "Including mid-priced liquor, such as 53-degree Jinjiannan K9, K6, etc., sales of liquor sales are not very good. This period of time is the off-season of liquor sales, and sales may only increase when the festival is over."

Mr. Xiao, the head of a Wuliangye flagship store near Dianchi Road, introduced that the current Wuliangye crystal bottle of 500ml was priced from 729 yuan to 666 yuan in the flagship store. The "Wuliangye 1618" including the bottle set was also reduced from the previous 980 yuan to 780 yuan, and the most expensive bottle of 72-degree liquid wine worth 4880 yuan has only been displayed.

“In the first half of this year, the sales of Wuliangye 1218 commemorative liquor, which was a relatively low-priced mid-range wine, were not very good,” Mr. Xiao said. The wine was sold in more than 1,000 pieces in the previous year, but now the annual sales volume has dropped to 500. By then, "since sales began last year have been bad, now is basically a loss-making business."