Release date: 2014-04-14
Apple, Google, and Microsoft are not only doing a good job in the field of technology, but also doing a good job in the medical field. So what are the advantages of these three giants in the field of health care? This article compares this. Apple, Google and Microsoft have only paid attention to the achievements of these three giants in the field of science and technology, but few people have paid attention to their efforts in the field of health care. The total amount of medical equipment scrapped in US hospitals is about 8.3 billion US dollars per year. According to the US Health Information Technology for Economic and Clinical Health Act (HITECH), this huge amount of money needs to be provided by the government. This is Apple. The three giants, Google and Microsoft, offer an excellent opportunity to take the lead in capturing this market. So what are the advantages of these three giants in the field of health care? Take a look! Apple: Unified Technology + US Market In fact, Apple's iOS devices have been widely used in many medical institutions in the United States for many years. Most EHR (Electronic Health Recorder) devices are available in iPad and iPhone versions. For example, the world's top iRobot's RPVITA and IBM's Watson intelligent robots, both of which need to rely on the iPad control platform. Another example is the DragonMedical360 application launched by Siri developer Nuance, which can also support doctors to use the iPhone to extract data to diagnose patients. So far, this technology has been widely used in mainstream medical institutions in the United States. In other words, unified software and hardware device certification is always Apple's core competitiveness. Compared to the Android series, which varies from device to device, the iOS platform is more compact and unified, which will help to significantly reduce the operating error rate. At the same time, given that Apple has occupied 42% of the US smartphone market share, using this absolute market advantage to effectively promote iOS health applications and further develop the electronic health record market will also be the core of Apple's future efforts to overcome the health care market. Google: You can install the Android system as an open source system, and anyone can modify it anywhere. In contrast, iOS is a closed system environment, and its scope of application is much smaller. With this "everyone casually" advantage, the Android system has successfully opened the App, smart home and car networking markets. In iOS, due to device problems and limited to some hospitals, Android can be installed and used on any device, from bedside meter to blood glucose monitoring, as long as the iOS system can not, Android can. Although the Android system is not reliable in creating a high-coverage app in the personal office space, it is an ideal operating system for self-built devices. It is understood that some hospitals in the United States have built their own mobile health monitoring platform in the hospital based on the Android system. Take the MIAA ("Real-Time Medical News") project from Palomar Pomerado Health in 2010. For example, an Android app developed by itself can directly transfer patient information through the local hospital system to provide real-time data support for doctor diagnosis. In addition, with the advent of Google Glass, Google will use this to divide Apple's current favorable position: because wearing glasses is different from using iPad or iPhone, people don't have to hold their own medical equipment with their hands – and this will be in the medical field. Play a huge advantage. Microsoft: relying on the "old" Jedi counterattack to face the two giants of Apple and Google, many people feel that without analysis, they know that Microsoft has no chance of winning, but is this really the case? It is true that in the past few years, the 5th edition of Microsoft Windows is still the mainstream application system of 90% of the world's computers, especially for medical institutions. In this regard, there are doctors complaining that the EHR equipment of the old-fashioned windows system is not only slow like a snail but also stuck to death. Apple seized the gap and successfully used the iPad cloud data function to squeeze the old Microsoft devices. To this end, Microsoft deliberately launched the Windows8/8.1 system. At the beginning of the system design, Microsoft took into account the EHR device piggybacking problem. Their core idea is to consider the following four aspects: 1.Windows8/8.1 supports tablet (MetroUI) and desktop 2. Many Windows notebooks can be Conversion with the tablet 3. Doctors can use the same EHR application on tablet, desktop and notebook 3 devices. 4. EHR system dedicated to cloud system - HealthVault, which is what Apple and Google are currently lacking in medical IT technology. At present, many medical institutions and enterprises including electronic medical record software developers Greenway, Johnson & Johnson and world-class hospitals MayoClinic have already handed out an olive branch to Windows8, but it is still time to test whether this Jedi counterattack will succeed. All in all, the technology giants are infiltrating into the health care technology field in their own way, but one thing is beyond doubt: medical health technology will become the next gold field of “gold suckingâ€.
Source: New Kangjie
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