Hacienda Drinks Group, the largest producer of mineral water in Germany, announced its entry into the Chinese market yesterday. Its first product in the Chinese market is its first brand “Losbach Natural Mineral Waterâ€.
Hans Glenner, chairman of the Los Angeles Asia Pacific region, said that the company expects to invest at least 50 million yuan in China for product promotion, hoping to enter the top five of China's high-end mineral water market within five years.
It is reported that from this week, Luosbach will be in the family, Rosen convenience store goods. At present, the retail price of Losbach is 8.5 yuan / 500ml, slightly lower than the retail price of Evian mineral water.
Hans Glena said, "Our survey found that 10% to 15% of Chinese people have bought high-end mineral water, and China has 1.3 billion people. This market is very large." The trial sales in Wal-Mart and other places have a good response. Last year, a total of 340,000 bottles were sold. We expect this year's sales to reach 1 million bottles."
Hasia is Germany's largest high-end natural mineral water company, with more than 10 high-end mineral water and beverage brands, its sales in Germany is about 10% higher than Nestle.
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