From the Spring and Autumn Period and the Warring States Period to the present, Chinese medicine has developed in a unique manner in this era dominated by Western medicine. In recent years, the state has begun to vigorously support the development of China's traditional Chinese medicine. At the same time, under the continuous promotion of policies such as social medical treatment, large and small Chinese medicine clinics have gradually entered the people's field of vision.
According to China Investment Information Network, China's clinics will grow at a rate of 6,000/year in the next 10 years, and China will add more than 60,000 new clinics in 10 years. The clinic is about to usher in rapid development. In this context, it is accompanied by the lack of industry standards.
Han Zhiyi, CEO of Chinese Medicine, told Yiou Health that Chinese medicine advocates appropriate technology. Because of its own characteristics, Chinese medicine has long been labeled as difficult to standardize. Since the establishment of the Chinese medicine practitioner in 2014, Han Zhiyi has been pondering this matter. In the end, "not everything can be standardized, but not everything can be standardized" has become his attitude towards the standardization of Chinese medicine.
Standard + non-standard, 10% standard
1, standard
After four years of exploration, Han Zhiyi said frankly that in fact, 90% of the Chinese medicine industry is difficult to standardize, but the remaining 10% has become the direction of the efforts of Chinese medicine practitioners. In Han Zhiyi's view, this 10% is mainly concentrated on certain diseases.
First of all, it includes diseases that doctors can make diagnoses without looking at them. For example, the diagnosis of polycystic ovary syndrome (PCOS) requires diagnosis by Western medicine techniques, standardization of the process at the time of diagnosis, and the standardization of the mode of intervention of Chinese medicine after diagnosis.
Secondly, the development of the dominant disease of Chinese medicine will be conducive to the standardization process of Chinese medicine. In Han Zhiyi's view, the traditional advantages of traditional Chinese medicine have not changed, such as postoperative treatment of tumors, gynecology, pediatrics, dermatology and other diseases. For this part of the disease, the treatment of TCM health and nourishing will be more conducive to the rehabilitation of patients.
Finally, Han Zhiyi also believes that all diseases that can be re-examined by remote treatment and patients can be standardized.
In the development of standardized Chinese medicine, in addition to optimizing the diagnosis and treatment process of Chinese medicine, in the view of Han Zhiyi, it is also possible to get rid of the clinic's excessive dependence on doctors. He believes that reducing the doctor's labor effort and increasing his knowledge can maximize the value of the doctor.
2, non-standard
Of course, after all, 90% of the Chinese medicine service process is not standardized, which shows the weight of this part in the Chinese medicine market. When it comes to the field of Chinese medicine, Han Zhiyi admits that many people question whether the services provided by Chinese medicine practitioners are medical attributes or consumption attributes.
However, Han Zhiyi did not separate the two. He told Yiou Health that the market for Chinese medicine outside medical treatment will become more extensive, and this part of the market is mainly concentrated in the consumer market based on traditional Chinese medicine and through external treatment. The physiotherapy market. Therefore, in the provision of medical services, Chinese medicine practitioners are also developing towards life.
Han Zhiyi said that medical services are ultimately a low-frequency consumer behavior. The traditional Chinese medicine practice allows them to naturally develop the characteristics of consumer medical care, thus expanding the scope of services of Chinese medicine practitioners. At the same time, Han Zhiyi also stressed that the development of this aspect of the business needs to rely on the medical quality of Chinese medicine to endorse. In other words, developing a life-oriented business such as Chinese medicine physiotherapy in a vacuum, it is not feasible in the logic of Han Zhiyi.
According to the health of 100 million Europeans, the outpatient income of Chinese medicine practitioners has dropped to 60% this year. Han Zhiyi said that in the future, the income structure of Chinese medicine practitioners will change. The income from medical services to the store will account for 50% of the total income, while the Internet business and medical examination business are two aspects of Han Zhiyi's view that the market space is large.
Line + line, fulcrum and lever
In addition, the standardized operation of the current clinic is inseparable from informationization. The combination of the Internet and medical care has experienced two waves, but most of its companies are still exploring its business model. In this regard, Han Zhiyi told Yiou Health, the Chinese medicine is more about the Internet as the fulcrum of enterprise development, as an important channel for corporate brand output, rather than as a business model.
In Han Zhiyi's view, the Internet is the fulcrum of clinic development, which can solve the obstacles in the physical space of doctors and patients. But at the same time, he also believes that the main line of development is that all medical services are inseparable from offline.
Once we start to develop offline clinics, we will be linked to heavy assets and heavy models. This is indeed a problem that needs to be crossed in the process from the individual to the chain. In this regard, the Chinese medicine practitioners mainly establish offline clinics through self-construction, holding and shareholding. Han Zhiyi told Yiou Health, taking the online as the fulcrum, the offline stores as the lever, and the Chinese medicine practitioners to expand rapidly in this way. Eight stores were established inside.
In the layout strategy of the clinic, the current Chinese medicine practitioners will focus on the first-tier cities such as Beijing, Shanghai and Guangzhou. Han Zhiyi said that first-tier cities have gathered a large number of high-quality medical resources. After establishing medical highlands in first-tier cities, other stores will expand and distribute satellite stores with smaller areas and standardized services. In addition, after the establishment of the medical center, it will lead to a double-directed flow between the central store and other stores.
Of course, Han Zhiyi also said that in the future, the Chinese medicine practitioners will develop in the second, third and fourth tier cities, and the quality of the first-tier city medical centers will be endorsed. In addition, the medical resources in the second and third tier cities will be scarce, and the brands of Chinese medicine practitioners in these regions will become more powerful. .
In addition, Han Zhiyi also told Yiou Great Health that due to the backing of Tianyi Group, the current offline stores of Chinese medicine practitioners are all built next to the health of the United States, so that they will be in the construction of the store, license application, and user guidance. Stream and other aspects provide convenient and effective support.
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