With the online and offline layout of China's mobile healthcare industry and the continuous change of new technologies, consumers' medical habits and medical health needs are changing. According to statistics, at the end of 2015, the number of users of China Mobile's healthcare market has grown to 138 million, a year-on-year growth rate of 91.7%. The scale of users in China's mobile medical health market is maintaining a strong growth trend.
Mobile medical care will be an important reform measure for China's health care. With the popularization of mobile devices such as mobile phones, medical cloud technology is widely used, and big data, hardware devices and software systems are advancing by leaps and bounds. The scale of users in China Mobile's healthcare market has maintained a strong growth trend.
According to the report, the number of users of China Mobile's healthcare market has grown to 138 million at the end of 2015, a year-on-year growth rate of 91.7%. In 2015, the penetration rate of mobile medical health applications in mobile phone netizens reached 22.24%. Along with the active distribution of “online and offline†in China's mobile medical and health industry, and the rapid development of new technologies, consumers' habits and medical health needs are changing.
Better medical experience
From the traditional to the hospital to see the doctor, the patient needs to queue in each step of registration, charging, waiting for the case, doing project inspection, inspection reports, taking medicine, etc., and continuously consumes time in the overcrowded hospital, which causes the whole The medical treatment process is long and the quality of the process experience is poor, but the effective time of medical consultation is short, and the service charges are opaque. This kind of medical experience is a normal state before mobile medical intervention.
But nowadays, mobile medical can interact with the hospital information system (HIS) through platform data, shorten waiting time, rationally configure medical service resources, and bring consumers a more convenient and quick experience. Mobile Internet technology enables one-stop medical information services before, during and after diagnosis.
Taking the network reservation as an example, the patient can make an appointment on the platform, and the platform transmits the reservation information to the HIS system. HIS transmits the actual visitor to the platform again for analysis and management. In addition to making an appointment, the system can also make appointments for other checks or services, such as making a reservation for a child to vaccinate, eliminating the need for young children to cry during long-term waiting.
According to statistics, the proportion of Internet appointments has become larger and larger, and the actual rate of appointments to appointments is considerable, and traditional telephone reservation methods have gradually been replaced.
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