Mobile medical reflection: layoffs of 300 people! Can medical doctors 160 get back up?

Mobile medical services have erupted since last year. Some companies have raised funds three times a year. They are not novel in this industry. They are the capital darlings, even in the cold winter of capital. However, the news that has appeared in recent days seems to be not good news for the entire industry.

On August 2nd, the industry quoted an informed source from the media's " Medical Focus", saying that the mobile medical platform "medical treatment 160" is preparing to lay off 300 people. According to the retired employees, their innovative business line has been revoked and all relevant employees have left.

For the layoffs, “Seeking Medical Care 160” said in the official response to the daily economic news: As the company’s business focus shifts, the company plans to optimize the organizational structure and part of the business team, based on team and individual performance. In the implementation of the final elimination system, the number of people who need to optimize accounts for about one-third of the total number of employees in the company.

Mobile medical reflection: layoffs of 300 people! Can medical doctors 160 get back up?

How do you say in the industry?

In the field of mobile medicine, “medical care 160” belongs to the first camp. Because there has been advancement in financing, the news of layoffs has surprised many insiders.

After seeing the small partners in the medical research industry , he commented that “reduction of layoffs is normal behavior. After listing financing, there is no blind expansion. When income is not kept up, decisive layoffs, rapid contraction, this is the savvy of southerners.”

An industry person who does not want to be named coincides with the view of the tiger sniffing partner. If the "medical treatment 160" innovation business line is revoked, the layoffs will not be difficult to understand. “When the target market layout has stabilized, the increase in profit brought by the performance growth demand is obviously the main reason for the abolition of personnel. After the supply-side resources reach a certain base, the existing resources are maintained. There is no need to expand the huge sales force built in the market process."

However, because the relevant person in charge of medical treatment 160 did not respond to the follow-up business priorities, there are also some sayings in the industry that layoffs are related to “somewhat bad money”.

In the daily economic news report, we learned that Wang Wenhua, executive director of CIC Knowledge Consulting, pointed out that it is not uncommon to use layoffs as a means of organizational optimization. However, the significance of this layoff does not stop there, reflecting mobile medical care. The bottleneck of breakthroughs in industry business innovation and profit model gradually emerged. Under the premise of losses, the company entered the “warning” state of capital winter in advance.

The Shenzhen Business Daily article also wrote that although the public is in great need of online registration services, it seems that hospitals, doctors, and patients do not want to generate more contacts on registered websites. As a result, the website has circled customers and produced Traffic, but the circled head is difficult to realize the realization of the value of the human head, and it is even more impossible to realize the value outbreak under the Internet thinking.

“The layoffs for medical treatment 160 are optimizing the cost structure and improving profits.” Liu Qian, a senior medical marketer and mobile medical analyst, said, “The current medical treatment 160 has experienced cost pressures. According to financial report information, revenue growth should not keep up with promotion costs. ."

In 2015, the company's annual report showed that Ningyuan's annual sales expenses accounted for a significant increase in the proportion of main business income. The main expenses were the cost of the company's brand promotion and the increase of ground promotion personnel. In addition, the number of sales staff has increased and the related costs have increased significantly. The increase in the cost of the expansion period has brought about pressure on profits, and it has also put pressure on the future planning of the medical care 160.

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