From the initial medical version of the world to the current online and offline line of the lilac park is undergoing an accelerated construction of the Internet medical closed loop. Even for online interviews that have been criticized, Lilac Garden has changed its attitude. Based on the WeChat platform, the doctors are on the line recently, and the trend change has brought another drainage channel to the lilac garden. However, the short-term unchangeable mode is the inherent pattern and pain point of the online consultation model. This upgrade will give the prospect of the lilac garden. Not clear.
Ask the doctor to be a self-contained
The doctor who came online in early July was accompanied by two positive voices and two questions.
The largest professional medical network in China, involved in online consultations, confirms the broad market space for mobile medical and Internet medical care, and the online and offline medical closed loop will become a trend. According to the “2014-2018 China Mobile Medical Industry Typical Business Model and Construction Design Strategy Analysis Report†published by Qianzhan.com, the market size of mobile medical routine services will reach 7.34 billion yuan in 2017. Basic routine services, diagnostic services, and treatment services will continue to account for the vast majority of China Mobile's healthcare.
The other side of the affirmation is also from the new idea of ​​Li Tiantian, the founder of Lilac Garden, on the online consultation mode. Li Tiantian, who appeared at the “reMED2016 Internet Medical Conferenceâ€, said that the Internet consultation had appeared since 1998. At that time, the website had been able to interact with each other. The lilac garden only cut the time and felt that the time was more appropriate.
Whether it is mobile medical or Internet medical treatment, it can be seen that the most common use scenario for patients is no longer a hospital. Li Tiantian believes that the state encourages grading diagnosis and treatment, strengthening the foundation of grassroots protection, and China's aging is intensifying. Mobile medical care will play a very important role in family and community primary medical services in the future.
However, based on the development of the WeChat platform, doctors can answer the two major problems that have long plagued the mobile medical platform: the model and the resources of doctors and patients are still in doubt.
The current mode of asking the doctor is that the user can choose a doctor to ask questions according to the department, and pay according to the price that he thinks is reasonable. The problem is set to 50 yuan, 100 yuan and 200 yuan. After the doctor answers, the user can set the answer to be public, and other users can pay 1 yuan to view the answer. If the question is not answered within 24 hours, the fee will be refunded to the payment account.
This mode is similar to the entertainment version of the answer. The main profit of the answer is the number of eavesdroppers. The more people are eavesdropping, the wider the spread, and the greater the influx of traffic. However, in Li Tiantian's view, it is completely different. Li Tiantian believes that the answer is spread in the voice mode, but it is difficult for the voice to express the doctor's point of view. Ask the doctor to use the form of text, and there is a clearer interaction between the doctor and the user.
In addition, on the issue of payment, the cost of the question will be transferred to the doctor in one direction. If the patient has a public question and answer, other users pay 1 yuan to view the question and answer content, of which 0.5 yuan will be given to the patient who asked the question, and the rest will be given to the doctor who answered the question. The pattern of this part is similar to the answer, but the answer is to extract 10% of the total income from the questioner and the respondent as a service fee. The doctor is not currently divided into doctors' fees and will not be considered for a long time to come.
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