In April, sales of Tmall Medical Museum fell slightly, a decrease of 8.14%. The reason, or due to the March sales, ushered in a normal correction after the holiday surge. However, from the same period of last year, sales in the month increased by more than 30%, and sales of OTC drugs and contact lenses/care solutions increased significantly year-on-year.
Overall: completed sales of 650 million yuan, a slight correction from the previous quarter, an increase of 30% over the same period
According to the latest data from Intelligence, the Tmall Medical Center completed sales of nearly 650 million yuan in April. Among them, 1/3 are from medical devices, OTC drug sales accounted for 24.31%, and family planning products accounted for 21.34%. The sales of Tmall Medical Hall showed a slight decline in the month. Observing the category performance, it can be found that the decline of family planning supplies is relatively slow, the growth momentum of OTC drugs and medical devices is consistent with the overall trend, and international medicine is the only category with growth.
In terms of sales year-on-year, the overall sales of Tmall Medical Center increased by more than 30%, and the key categories increased. The sales of OTC drugs and contact lenses/care solutions increased significantly.
Figure April 2016 Tmall Medical Museum's seven categories of sales share
OTC drugs: dermatology drugs rose well, jumping to the top two in the sub-sector
In the OTC drug category in April, the company was still the largest sub-sector, with sales reaching 42.48 million yuan. The dermatology drug showed a good rise in April, and the sales volume of nearly 20 million yuan jumped to The second largest category, while the gastrointestinal drug ranking fell to third, sales also fell simultaneously, a decline of 14.88%. There is also a significant downward trend in the sales and ranking of cold medications.
There were no significant changes in the rankings of other sub-sectors in the OTC drug category, but sales were generally down. Only three sub-sectors saw an increase in sales. In addition to dermatology, there were also male medications and stun motion sickness medications.
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