Home appliance companies have been very busy recently. The craze for "smart home" has not faded. Recently, news about the layout of medical electronics has been frequently reported. At the 72nd China International Medical Equipment Fair (CMEF), the reporter saw that Hisense and other medical electronics “new stars†from home appliance companies had a “face-to-face†with foreign brands.
The international giants represented by Philips, GE and Siemens started the relevant layout in the field of medical electronics. It is understood that these three major foreign companies are currently eating more than 70% of China's high-end medical equipment market share. But in the low-end, domestic brands account for half of the country. Most of the home appliance companies are "ready to come". Gao Chuan, general manager of Hisense Medical Equipment Co., revealed that Hisense has started the layout of medical electronics more than 10 years ago. The direction of choice is the display technology and image processing technology that he is good at. Development of medical display equipment, portable ultrasound equipment, medical image processing systems and other medical projects. Haier chose medical refrigeration equipment. TCL and private equity Haoran Capital jointly established a medical group.
The huge market space in the e-health industry has caused home appliance companies to “sniff†business opportunities. Gao Chuan said, "The addition of home appliance companies is conducive to promoting the overall improvement of China's medical system. First, the existing medical giants have not entered the medical display field. This market is mainly for small domestic manufacturers. Second, the advantages of medical giants are mainly reflected in In terms of technical barriers and brand advantages, domestic enterprises can achieve technological breakthroughs through independent research and development, improve technology, quality, etc. In addition, in terms of sales network and product cost, multinational companies cannot match."
It is understood that in 2013, the domestic e-health market has reached a scale of 190 billion, and it is expected to reach 340 billion in 2015. In the past three years, the market growth rate is 15%-20%.
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