There are not many manufacturers who can mention medical equipment such as CT and MRI. But when it comes to General Electric, Philips, and Siemens, these international brands are believed to be familiar to many audiences. In fact, it is these three giants called "GPS" in the industry that firmly monopolize the market of medical equipment in China.
In fact, according to the statistics of the Health Planning Commission, the absolute number of domestic medical equipment is not low, even more than 80%, but unfortunately, they are concentrated in the low-end and mid-range. Imported medical equipment, with its advantages of high price, large technology integration and high technology content, occupies the top of the “pyramid†of medical equipment, and accounts for less than 20% of the total, winning 90% of the market price. Some listeners may ask, China's scientific research capabilities are obvious to all, Shenzhou can go to heaven, Xiaolong can sneak into the sea, why domestic medical equipment can not lift the head in the high-end field? What development bottlenecks have medical device manufacturers encountered?
Domestic medical equipment relies on imitation, and the lack of core technology is a serious injury.
For the quality of domestic high-end large-scale medical equipment, many hospital front-line doctors are not very recognized, and even think that it is "toddler" behind foreign products. Li Zhiqiang, a doctor in the CT room of a hospital in Shangqiu, Henan, said that compared with imported medical equipment, domestic equipment has gaps in technology, software and hardware.
Li Zhiqiang said that domestic large-scale medical equipment, such as CT nuclear magnetic 3.0 or more are imported, China can be up to 1.5 as early as possible. It is understood that domestic CT can create 16 rows with other people's joint ventures, or imitate others.
In the view of the domestic medical equipment manufacturing industry, this is actually a long-standing "discrimination" against domestic medical equipment. Due to the late start, most of the domestic medical equipment has been stuck in the imitation stage for a long time, and the core technology is also insufficient. This makes the domestic medical equipment lose the “starting line†in people's minds.
Therefore, although many domestic brands can now go abroad and be recognized by the European and American markets, they are still often "white-eyed" in China. Wu Shaojie, CEO of Neusoft Medical, said in an interview that during the joint venture, the same CT production line not only produced "Philips" products but also "Neusoft" independent brands. The same quality, labeled with foreign labels, the market price is a quarter difference. It is not easy to capture the market that foreign brands have been defending for many years.
Wu Shaojie analyzed that, first, it is necessary to do a good job of the product itself, and on the other hand, the degree of recognition of the brand. From the user's point of view, it also takes time, let him slowly realize that domestic brands are not necessarily worse than imports. Of course, medical products do have their particularity, the technical content must be high, and the life is a must, and the acceptance will be slower than that of home appliances.
Adding to the snow, the lack of policy promotes the "absence" of the medical equipment market
In addition, many people in the industry believe that the lack of policies is one of the reasons why domestic medical equipment is "absent" in the market. In recent years, all relevant departments of the state have indicated that they will increase support for domestic medical equipment, but many of them are thunder and heavy rain.
For example, Wang Xiaohong, a domestic medical device distributor, had previously selected two batches of excellent domestic medical equipment commissioned by the China Medical Equipment Association. However, this list was “inaccessible†in large hospitals. At present, China's current procurement system stipulates that medical institutions need to obtain the purchase licenses approved by the relevant departments when purchasing large-scale equipment. This process is so complicated that after many hardships and acquisitions, the hospitals often only choose expensive ones. , do not choose the right one."
Wang Xiaohong said that there are indeed unreasonable policies and regulations. Now even the county hospitals, as long as the economic conditions are a little better, they must get the highest level.
The gray areas in the bidding process of high-end medical equipment have caused many domestic equipment manufacturers to suffer dumb losses.
Wang Bin, vice president of Shenzhen Medical Device Industry Association, told reporters that looking at the overall layout of medical equipment, the current status of procurement, many in the bidding process, so many hidden rules. Many companies believe that bidding is not as good as not in a certain sense.
Low prices are still not recognized by the consumer group
As we all know, the biggest advantage of domestic medical equipment is the price. Does low price mean a compromise in quality? In the interview, the reporter found that due to insufficient awareness of domestic medical equipment, it greatly affected the trust of patients and the market. Just like a vicious circle, the price of independent brands was greatly reduced. In addition, the low cost of domestically produced equipment also has objective reasons and is not directly related to quality.
Guo Yongmei, general manager of Kangda Medical Devices (Shanghai) Co., Ltd. told reporters that foreign product development has been developed for ten years and has been spent three years in China. Research and development costs are certainly much less. Second, foreign products control the profit margin of the market very well. The profit rate must be as much as percent, to control the market because it monopolizes. Third, a repair cost outside the warranty, such as the purchase of 3.5 million machines, the minimum warranty for a year will not be less than 750,000.
The government encourages innovation, and three cases can be specifically approved
Of course, it is undeniable that among the medical equipment and equipment manufacturers in China, there are many small and medium-sized enterprises, low industrial integration, and insufficient technical research and development capabilities. This is indeed the overall status of the industry. According to statistics, there are more than 15,000 medical equipment companies in the country, but only three or four hundred have formed scale and sales of over 100 million yuan. Wang Zhexiong, director of the Department of Medical Devices of the State Food and Drug Administration, said that in the future, through effective and effective policy support, the research and development enthusiasm of independent innovation should be stimulated and the industrial competitiveness of domestic brands should be enhanced.
Wang Zhexiong believes that the Food and Drug Administration has attached great importance to and encouraged innovative activities of medical devices. The General Administration of the People's Republic of China has issued a special approval process for innovative medical devices, which provides special approval for products that meet several situations.
First, the applicant has an invention patent for the core technology of the product in China.
Second, the working principle or mechanism of the related products is the first in China. The product safety or effectiveness and related products have significant advantages, or fundamental improvements, especially with significant clinical value.
Third, the products that have been developed have been basically finalized. At present, these procedures are to provide a special approval channel for innovative products on the premise of ensuring the safety and effectiveness of listed drugs. This measure has received wide support and praise from the industry.
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