Co-existence of Domestic Wine Problems and Opportunities in 2013

With the continuous development of Chinese domestic liquor and the blowout of imported wines for several consecutive years, the original red wine market was affected by the downturn of the macro economy, and it immediately cooled down. As the prices of Mingzhuang wines have fallen, stocks have soared, sales terminal price wars have become chaotic, group purchase resources have been affected by environmental influences, and cpi has led to increased costs associated with competition. As a result, countless people have rushed into the wine industry. It is also lonely and out of the wine industry.

Although China's wine industry has experienced rapid growth, under the background of the changing external economic environment, the anti-risk capability of China's wine industry remains weak, and it will still be greatly affected.

Both wine brands and wine companies did not realize the benefits of group warming. The current state of everyone is the idea of ​​sitting on a hill.

Another manifestation of the fragility of the wine industry is the unequal distribution of wine consumers, the limited number of loyal consumers, and the fact that it is easy to “change” in the industry variables.

Consumers are mainly urban middle-class people with a certain level of spending power and very few wine lovers. At the same time, wine has become a supporting role for family and business banquets. The main area of ​​this consumer group is the city.