How to take the promotion of the current fermentation bed
1. Establish standards
There is an old saying in China: “No rules are a rule.†The technical standards for the fermentation bed industry are the rules. Therefore, it is necessary for the fermentation bed industry to establish detailed technical standards as soon as possible. For example, the standards for the production of fermentation beds, the technical standards for reconstructing piggeries in old pig houses, the technical standards for pigs in fermentation beds, and the technical standards for chickens in fermented beds, etc. At the same time, due to the combination of government departments and universities, some standards have become national, provincial, and industrial standards, and at least the technical manuals approved by industry peers. With the only standard document as a comparison, customers can be assured of bold payment when they choose related companies, which is more conducive to the fermentation bed industry to make the cake bigger. There is a saying in the Romance of the Three Kingdoms that says: "To bring the Prince to order the princes." For Cao Cao, holding the emperor stood on the commanding heights of power, and he could order the princes to integrate resources. For a company in the fermentation bed industry, whoever first participates in the formulation of national standards or industry standards can take the lead, and other companies must follow the company’s path to make products; otherwise, it is not compliant or even illegal. .
Fermentation bed breeding
2. The united front
Communists pull their ranks and fight the world with the most attention to the united front. In today's words, they are integrating resources, not zero-sum games, but advocating a win-win development. The customer base of the fermentation bed is the farmer and the industry belongs to agriculture. Farmers are extremely sensitive to prices and the demand for cost control in agriculture is extremely stringent, which is totally different from the features of IT, consulting, and pharmaceutical industries. Therefore, promotion of the fermentation bed must reduce the purchase and use costs of the product.
The cost of materials seems to be declining, but marketing costs can be controlled. The feed and veterinary drugs industry has developed several years ahead of the fermentation bed industry, so their sales channels and marketing teams have also developed more mature. The customer groups in the three industries are the same and there is no competition between them. Therefore, the fermentation bed enterprises can establish cooperation with feed or veterinary drug companies or distributors of feeds and veterinary drugs, and share a sales force to reduce marketing costs. At least you can hire a part-time feed salesman to promote the fermentation bed bacteria. In addition to the integration of marketing resources, the integration of technical resources is also essential. The current era is the buyer's market. Customers are not short of products. Farmers are the most in need of technical services! They need professional technical staff to teach them how to raise pigs and chickens, how to treat patients and get injections, how to transform barriers, and how to upgrade culture. equipment. However, the cost of a separate technical service team for a fermentation bed company is too high. Now a mature full-time technical service staff has an annual salary of between 12 and 150,000, and can serve a large customer group in one province or region. Even if there are only 20 major provinces and regions in China, the cost of optical technology services will be 200-300 million per year. Therefore, the fermentation bed industry can hire part-time technical service personnel. As veterans of the industry, these people are not only proficient in first-line production, but also familiar with the situation of the farms in a certain province and the breeding bosses. Investment of tens of thousands of blocks a year is equal to A province's customer resources.
3. Standing on the outlet, the pig can also take off
Xiao Jun’s boss Lei Jun said that standing on the air, the pig can take off. But who knows where the tuyere is? Looking for a tuyere is not as good as making a tuyere. What is a tuyere is the customer's needs and it is the customer's sense of identity with a product. But now the current farmers know more about the fermentation bed, and how much do they agree with the fermentation bed culture? Most of the farms are mainly based on cement ground culture. Although each fermentation bed company has a competitive relationship with each other, there is also a common development demand, which is to allow customers to more agree with the fermentation bed aquaculture technology. Therefore, it is feasible to establish industry associations and hold industrial technology promotion conferences. Not only can it reduce costs, but it can also expand the influence of the fermentation beds on the household groups and make the cake bigger.
4. The product is king
Fermentation bed microbial products are all kinds of color, some products also have some flaws. For example, the viability of the strains is not strong, they are easily damaged beds, their service life is short, and the production of fermentation beds is complicated. Huaxia Kangyuan Company has truly made its products king: “Gembab†dry-fermentation bed fermentation bactericide and fermentation bed production process methods are the only domestic and internationally-owned formal national invention patents (national invention patent number: ZL200810188255 The new-generation fermentation bed technology of .X) adopts a unique “dry-sprinkling†operation without water, and it has strong vigor, rapid fermentation and decomposition, good deodorization effect, and is not easy to get bad beds, long life, and simple operation (fool type The outstanding features of the operation).
5. Sitting and talking is not as good as it started
Xia Xie, the father of the Chinese dry-saline eco-fermentation bed, once said: “The promotion of fermented beds requires the practitioners who act instead of being theorists.†Huaxia Kangyuan’s development in more than a decade The road is the most authentic commentary of this sentence. Mr. Xia Xie has transformed from a researcher who has published a patent in the country to an enterprising entrepreneur. He has issued the strong voice of Hunan in the fermentation bed industry: dare to be the first in the world and dry-sweet fermentation bed in China!
More details about the fermentation bed, fermentation agent, microbial fertilizer and other exciting content, please pay attention to the Jinbi fermentation bed official website () or call our hotline: 010-62110749 63623048 13269217468 Free hotline
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