At present, South Korea's Samsung Group has built a medical health eco-platform on the mobile side, and has aggregated the top domestic health care partners such as “Seeking Medicine, Alibaba Health, and Healthâ€.
Since its inception, mobile medical care has been the focus of attention and sought after by investors. Especially in the context of the "Internet +" medical care advocated by the state last year, various roads have entered the mobile medical industry . According to the "Health Care Industry Series Research" released by CCID Consulting in 2015, it is estimated that by 2020, the total scale of China's medical and health industry will exceed 8 trillion yuan.
The advantage of Internet enterprise investment is a strong platform that can directly guide users. This is still a typical traffic thinking, but medical treatment is different from other Internet products, and it can make money through technology or advertising, and individuals cannot become the main payers. The core of medical care lies in standard and comprehensive services.
After experiencing explosive growth, mobile medical care has entered the stage of joint operations from the era of individual combat. Careful research found that there is no APP in the market, and many companies have cooperated to explore and innovate in the Internet medical field, and the layout of the Internet + medical market.
The cooperation between Samsung and the Medical Search Network is based on the unique attributes and background of the current Internet medical market. As a medical health service provider that entered Samsung's health platform earlier, the Medical Search Medicine Network is currently one-stop Internet medical service platform in China, and it is also one of the platforms for exploring and practicing Internet medical services in China earlier. In 2015, there were more than 100 million registered users of the Medical Search Network, with more than 20 million unique visitors per day and more than 300 million unique visitors per month.
The “question doctor†and “symptom self-examination†products implanted this time are the advantage sections for seeking medical advice. It is understood that this cooperation will broaden the service groups of Samsung and the doctors seeking medicine network. Based on the user health monitoring data collected by the Samsung S Health Platform itself, the online self-diagnosis and consultation services of the medical search and drug network are accessed to realize the transition from health monitoring to medical consultation to the mobile medical service chain. Finally, we will open up user health data and provide corresponding personalized and accurate medical and health services. From the perspective of complementarity between the two sides, seeking medical advice and drug network will become one of the key entrances to the online medical service of Samsung Digital Medical Platform. The huge number of users of Samsung mobile phone will also expand the service scope of the medical search and drug network; The wearable hardware developed by the Medical Network and the wearable hardware developed by Samsung will also have priority for both platforms.
Since the development of mobile medical care, users no matter which online medical product they choose, they only need to integrate and manage personal data through a large platform. At present, there are many medical data on the market from the consumer side, which are extremely scattered and not persistent, which is not conducive to the application of data. Only through the integration of platforms, personal data can be unified to make big data play an extraordinary value.
Behind the cooperation between Samsung and the doctor-seeking drug network, the more valuable is the integration of huge user data on both sides. For the medical industry, users' health data will follow their lives, and everyone has a unique set of health data. If this information is effectively integrated, the diagnosis and treatment can be realized at home by means of the smart terminal; when seeking medical consultation, the patient's medical history, laboratory report, genome and other data will also provide information support for the doctor's diagnosis.
Similarly, big data has a unique advantage in reshaping and optimizing personal health management. Through long-term analysis of large data and leading cloud computing technology, the medical search network helps doctors better judge the patient's condition and reduce medical risks through comprehensive analysis. Through the life cycle management of personal health, Ensure the consistency and continuity of health information, and then provide patients with more detailed and meticulous medical and health solutions.
The data itself does not produce value, and how to use big data is the key to modern medical care. In the era of big data, the collection and storage of data solves the problem of whether or not it can be mined, and the fusion of various types of information and data answers the question of “excavating whatâ€. Data fusion is more conducive to the convergence effect of information, allowing enterprises to develop more Good quality products.
NINGBO MEDICAL EQUIPMENT CO.,LTD , https://www.techartmeds.com