Department store retail use holiday marketing

Christmas is one of the most important festivals in the department store retail industry. It is the battle for the end of the year for marketing, and its importance is as good as the anniversary. In the fierce competition that all companies attach great importance to and devote themselves to, how to seize this crucial time to sprint the annual sales target? Or there are five new features worthy of attention.

Start early

Double 11 just passed, many companies have begun to layout Christmas marketing, this month, E Wushu and other regional department store giants have opened Christmas pre-sale. In the midst of the “martial” Christmas of thousands of horses, it is indeed a big trick to get ahead of the game and the card slot. If you wait until late December, it may be that the day lily is cold. Preheating ahead of time and rushing to start and voice before competitors can undoubtedly attract more attention and gain more exposure.

Span length

In previous Christmas promotions, many department stores and shopping centers basically only made a day on December 24, but this year, many companies have extended the period to the entire December, and some directly linked Christmas Day with the New Year’s Day 2016 and 2016. One month and a half of "Great Season" was formed. I think this is undoubtedly more desirable. From the 11th to the New Year's Day, the only influential festival is the Christmas one. Pulling this day's festival long and covering the 11th and 12th months is a good way to pool resources. .

Stronger

This year, the marketing and promotion of the department store retail industry has almost never stopped. The string of sales promotion is not only tight but also full, and it is almost breaking off quickly. Its frequency and intensity have also surpassed that of previous years. Specific to Christmas, there is a double 11 in the distance, and a double 12 in the near. Actually, it is still in the “refractory period” for big promotion, and the next point is the New Year’s Day New Year’s Day marketing, followed by the Spring Festival market soon. If you do not come down, there is no way to stimulate consumption.