Google leads the direction of Internet innovation, and every time it enters a new field, it will lead other Internet companies around the world to follow suit. A few days ago, foreign media said that Google may have an important layout in terms of medical services, and Google's parent company, Alphabet, already has two companies that focus on the medical industry. The combination of the medical industry and the Internet is of great strategic importance to many Internet giants, including Google.
Although Google rarely publishes medical project progress, analysts believe that Google's medical program may create the next billion-dollar business. The investment bank said in a research report that Google's move will release great value. In the fourth quarter, Google will separately disclose financial data for its core business and other businesses in Alphabet. This part of the value will begin to appear.
The report said: "A closer look at Google's huge medical investment, we will find that Google is targeting a very broad market through a number of projects, a little success can prove that Google's investment is reasonable."
Industry experts believe that the three major trends in the medical industry are conducive to Google's own advantages, the three major trends include the digitization of medical data, payment based on value rather than consultation and testing, and genome sequencing. Google is good at cloud computing services, so it can take a favorable position in the digitalization of medical data.
Through two of Chile's medical research companies (Calico and Life Sciences), Google can sign cooperation agreements in two other service industries. In August, Life Sciences signed a partnership agreement with pharmaceutical company Dexcom to develop high-tech products for people with diabetes. The diabetes medical services market is expected to reach $20 billion.
In addition to medical research projects, Google has also invested heavily in the medical industry. Foreign media said that Google Ventures recently invested in 14 life science companies, of which Flatiron Health and One Medical Group are valued at more than $1 billion. Google Ventures also invests in Spruce Health, a telemedicine service focused on skin diseases, with a valuation of approximately $5.7 billion.
However, the medical industry is slow to develop, and even a giant like Google will not help. Therefore, as of now, foreign media has not released the scale data of the medical industry in the next few years.
"It's hard to predict the size of the medical industry. Even if Google's market value is as high as $400 billion, it's hard to change the entire healthcare industry," said analyst John Blackledge.
Analysts expect that in the fourth quarter of this year, in addition to Google, Alphabet will report $3 billion to $5 billion in research and development costs, most of which may be in the medical field.
Industry experts believe that even if the digital medical market can gradually expand, Google can not ensure the most profit share. Other technology companies are also developing cloud computing services, and their cloud computing business is even better. Companies such as Fitbit and Apple may dominate the market for wearable medical products.
In addition, Calico and Life Sciences rely on pharmaceutical companies and biotech companies that are experiencing stock market shocks.
However, Google is a search engine company that does not need to occupy the medical market. "Some successes" will make Google make a fortune.
“We may still be at an early stage. After three years, if we talk about this industry again, we might be able to evaluate it more accurately,†Blakeridge said.
Google never misses a major business opportunity. Co-founder Sergey Brin is determined to put the company at the forefront of several key areas of the rewarding health technology market.
About 387 million people worldwide have diabetes and 10 million suffer from Parkinson's disease. About 14 million new cancer cases are diagnosed each year, and more than 17 million people die from heart disease. Providing a variety of technologies to help patients in these areas is important to society as a whole and, on the other hand, to a huge potential market.
Google’s work has never been halfway – even the abandonment of smart glasses (Google Glass) is only temporary, and on the day when they can be more commercially commercialized, the project will definitely be reopened – so it’s a step into the healthcare industry. It must have gone to the final market leading position. This move also has a private reason for Brin, who was particularly interested in the treatment of this disease after his mother suffered from Parkinson's disease. Larry Page, another co-founder of Google, suffers from a rare vocal cord disease, and he is also a powerful force driving health technology advancement.
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