Recently, the first project of Evergrande Health Internet + Community Hospital opened, marking the official launch of Evergrande's “Internet++ Medical †strategy. Faced with the 8 trillion yuan health industry market cake, not only Evergrande, but also many housing companies have laid out this "blue ocean" with huge imagination. How does Evergrande's Internet medical care play? How will Sunshine City “gold rush†medical health industry?
On June 18th, in the second phase of the “Jinbi Garden†in the Haizhu District of Guangzhou, a rare guest, Xu Jiayin, Chairman of Evergrande Real Estate Board, appeared. As the first real estate that Evergrande started in the past, Jinbi Tianxia is the starting point of Evergrande's construction of real estate empire. Xu Jiayin, who claimed to have "had not returned for ten years," returned here again, in order to start Evergrande's new from here. Industry - medical.
How important is the medical sector to Xu Jiayin? Evergrande’s actions in the medical field have been seen since this year. In March, Evergrande won the new media from Hong Kong's wealthy Yang Yangcheng and later changed its name to Evergrande Health. On June 18, Evergrande Health teamed up with the first Internet community hospital established by Southern Medical University in Guangzhou. Five days later, the Evergrande Yuanchen Beauty Hospital in Tianjin opened.
Community Hospital's "Internet +"
On the fourth floor of a commercial podium in Jinbi Garden Phase II, there was originally only a simple door clinic. Now Evergrande has transformed it into a tall Internet community hospital, which is not only a new environment, but also equipped with top medical equipment. With medical staff, attract residents to watch.
Wang Ming, co-founder of Medical Treatment 160, told the reporter of "Daily Economic News" that traditional community hospitals have problems such as insufficient medical facilities and uneven service quality, resulting in low trust of patients in community hospitals. Many people even have small symptoms such as colds. I would rather go to a large hospital.
In order to change the positioning of traditional community hospitals, Evergrande Internet Community Hospital has improved its service quality and enhanced its appeal to community residents by integrating high-quality medical resources and introducing advanced medical equipment .
Evergrande said that its community hospitals have established a partnership with the University of Nebraska Medical Center to fully introduce the US-based basic medical and family medical concepts and service systems, and establish leading domestic GP and family doctor standards. Doctors and professors from Southern Medical University will join the community hospital to provide online medical services. The online doctor resources of the First Affiliated Hospital of Guangzhou Medical University will also be fully integrated with Evergrande Community Hospital to provide Internet medical and health management services for residents.
Evergrande Community Hospital said that its biggest highlight is the full application of wearable devices and cloud technology. Taking the community hospital of Jinbi Garden as an example, the reporter saw on the scene that there is a self-service health machine at the entrance of the hospital. Community residents can self-check the physiological indicators such as height, weight, blood pressure, ECG and heart rate. These data will be automatically Update to your personal health profile simultaneously. Community residents only need to put their ID cards in the machine to check their health records. In the future, they can even view and manage personal health management reports through various methods such as computers and mobile phones.
In addition, the community hospital is also equipped with a variety of portable wearable devices, residents can carry out personal vital signs data monitoring anytime and anywhere, and upload to the back-end cloud platform in real time, the corresponding "family doctor" can find the abnormal situation, you can Push information to the user at a time.
"Private customized" treatment plan
For Evergrande, the introduction of Internet technology in community hospitals is not to catch up with the trend, but to grasp the massive personal health information of the owners through services, and to realize the grafting of medical resources.
Due to the long-term resource division, “there is almost no connection between traditional community hospitals and large hospitals, and there is no sharing of patient data. Although some large hospitals are also collecting patient health data, most are reluctant to open. Data, in order to avoid trouble, most patients choose to go to a large hospital for treatment, resulting in a large hospital medical resources are tight, hanging wrong numbers and other situations are everywhere, ultimately leading to low medical efficiency." Wang Ming told the author.
Developers like Evergrande, which have a large number of stock owners, can manage the health data of a large number of owners if they can set up their own community hospitals in the major communities and provide quality medical services to the owners. This means that Evergrande can become A big data platform that accurately grasps the health status of all owners and integrates medical institutions for efficient docking, which greatly improves medical efficiency.
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