At present, the Internet medical industry has shown a pattern of spurt development, entering the continuous cycle of telling stories, pushing up valuations, and then telling stories. Although Internet giants, traditional medical companies, PE/VC institutions and other parties have been deployed in a variety of ways, investment enthusiasm is high. Through comparison between China and the United States, we believe that the development of domestic industries is still facing bottlenecks such as homogenization, policies, concepts and specialties. Medical claims are far from being met and the business model is not clear. After the bubble is squeezed out, the policy is implemented, the concept is evolved, the technology is mature, more unsatisfied demands are resolved, the business model is gradually clear, and the Internet medical industry can enter a real maturity period. The big waves are sanding and it’s really gold.
The high probability of medical-grade mobile applications is low-frequency applications, which are determined by the special attributes of the medical industry. According to statistics from US research institutions, 2/3 of users are currently using it after downloading mobile medical apps.
At present, the Internet medical industry has shown a pattern of spurt development, entering the continuous cycle of telling stories, pushing up valuations, and then telling stories. Although Internet giants, traditional medical companies, PE/VC institutions and other parties have been deployed in a variety of ways, investment enthusiasm is high. Through comparison between China and the United States, we believe that the development of domestic industries is still facing bottlenecks such as homogenization, policies, concepts and specialties. Medical claims are far from being met and the business model is not clear.
After the bubble is squeezed out, the policy is implemented, the concept is evolved, the technology is mature, more unsatisfied demands are resolved, the business model is gradually clear, and the Internet medical industry can enter a real maturity period. The big waves are sanding and it’s really gold.
Chart: Seven bottlenecks in online medical development
1) High degree of homogenization
If you go to the mobile app store, search for health management, doctors and patients communication applications, you will find a lot of dazzling applications. The degree of homogenization in the industry has reached the stage where it is necessary to squeeze out the foam. We believe that once a certain segment has applied a wider market base, followers must adopt a differentiated competitive strategy, which is achieved through various methods such as service differentiation, target group differentiation, and portal differentiation. A place to do small and beautiful applications, more hopeful to gain a foothold in the market segment.
2) Low frequency application
The high probability of medical-grade mobile applications is low-frequency applications, which are determined by the special attributes of the medical industry. According to statistics from US research institutions, 2/3 of users are currently using it after downloading mobile medical apps. Low frequency does not mean inefficiency. It is necessary to make the user's use of each business bring greater commercial value, and it requires user stickiness and business model to make a fuss.
3) The policy is difficult to land
It is difficult to practice more than one practice. At present, the practice of doctors in China is practiced. Doctors rely on hospitals to obtain patient resources. The income is not directly linked to the number of patients. Although more practice has been promoted in recent years, doctors who apply for more practice require the approval of the first practice hospital, while multi-point practice involves the distribution of benefits between hospitals, and the results of policy implementation are not satisfactory. In the future, if you can achieve multi-point practice without the approval of the original hospital, the number of practicing places is unlimited, and more practice can be truly implemented.
Telemedicine is more limited. Recently, the Health Planning Commission has standardized telemedicine, stipulating that “non-medical institutions may not carry out telemedicine servicesâ€. If medical staff directly provide telemedicine services to patients outside the medical institution, they shall agree with the medical institutions that they are registered to practice. Increased barriers to entry in the industry. Under US law, doctors can provide telemedicine services nationwide as long as they have a license in a certain continent, and the policy is relatively loose.
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