Who will settle the world when mobile medical care enters the Warring States period?

With the aging of China's population and the imperative of new medical reforms, coupled with the rapid development of Internet technology, the widespread popularity of smart terminals and the strong penetration of 4G networks, mobile medical care has become hot and hot, and a lot of spoilers continue to Influx. From the Internet giant BAT to operators, to semiconductor manufacturers, data analysis service providers and traditional device manufacturers, all of them are rushing to the market and vying for this huge "cake." The mobile medical market has suddenly entered the “warring period” of constant disputes. Then who can finally change from “spoiler” to “icebreaker”, thus “flat war, set the world”?

Internet giants each have a "medical dream"

The Internet giant, represented by BAT, continues to accelerate the pace of cross-border industry, with a "medical dream." With their technological advantages and huge user volume, they have cooperated with hospitals and governments to promote mobile medical care in the “last mile”.

First, let's talk about Baidu. Baidu's choice of cutting mobile health is the cloud computing and smart device platform. As early as the end of 2013, Baidu launched the dulife smart device platform. Subsequently, we continued to work with hardware manufacturers to launch a variety of mobile health devices such as health bracelets, smart blood pressure monitors and smart body fat meters. In July 2014, Baidu also launched a “Beijing Health Cloud” with smart device manufacturers and service providers to form a seamless connection with Baidu Cloud. Baidu provided its analysis results based on its own big data center to the health service layer. Service providers, such as hospitals, health consulting agencies, weight-loss institutions, fitness facilities, etc., provide professional services to patients through data provided by Baidu.

Let's talk about Alibaba. Recently, Ma Yun has laid the latest chapter in the layout of the medical industry - the shareholding of Baiyunshan Capital Increase Medical, Ma Yun is one step closer to his medical dream. Ali's medical dream began at the beginning of last year with a strategic investment of $170 million in CITIC 21st Century (now renamed Ali Health), and later relied on Alipay to start building a "future hospital." In November 2014, Guangzhou Overseas Chinese Hospital settled in Alipay “Future Hospital” and became the first hospital to realize real-time settlement of medical insurance through Alipay. Ali's mobile medical strategy is to combine the big data + Alipay model as a corner.

Also take a look at Tencent. Tencent has also been active in the mobile medical field recently. On January 20th, a smart blood glucose meter called Sugar Doctor was launched. Tencent's killer in the mobile medical field is generally: huge financing + connection "medical social" + WeChat payment. Tencent first handed in the good doctor and China-Australia Kyle embedded mobile medical services. In September and October last year, it invested in the clove garden and registered network. Tencent will add WeChat and mobile QQ to mobile medical elements to easily realize O2O.

Finally, let's talk about the Internet upstart Xiaomi. Xiaomi has played a lot in the field of smart phones. As an important part of Lei Jun’s “ecological circle”, Lei Jun is also eyeing mobile medical. As early as 2007, Lei Jun’s personal angel investment institution became a venture capitalist, and sent 3 million yuan of angel investment to the good doctor. The Shunwei Fund initiated by Lei Jun also sent tens of millions of dollars in the B round to the clove garden in 2012. Financing; Huami Technology, which specializes in Xiaomi bracelets, also received tens of millions of yuan in investment from Lei Jun. In September last year, Xiaomi invested 25 million US dollars in Jiu'an Medical, the leading electronic blood pressure monitor manufacturer in China, and blew Xiaomi into the battlefield of the medical and health field. It is worth mentioning that Jiu'an Medical's product iHealth Align won the Best Innovation Award from the Organizing Committee at the 2015 CES that ended not long ago. This is the only innovative product in the mobile medical field.

Of course, Jingdong and 360 are also actively deploying, and strive to get a piece of it. The strong presence of the Internet industry giants and the influx of capital, can we break the ice and subvert the medical industry ?

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