Internet medical care is a new application of Internet technology in the medical field. Recently, the BAT Big Three have successively nugged Internet medical care with their own technological advantages and user accumulation. Following the beginning of Alibaba's entry into CITIC 21st Century and the launch of Alipay's “Future Hospital†program, Tencent also launched WeChat “Full Process Visiting Platform†and invested in Lilac Garden in early September to formally cross-border Internet medical treatment. In addition, Baidu also launched the "Beijing Health Cloud" platform to provide users with professional health services through big data analysis technology. Internet medical technology is showing a spurt of change, which will bring subversive changes to the traditional medical health service industry.
First, the development status of China's Internet medical care
The market scale has grown by spurt. Based on the growing demand for medical rigidity, Internet medical care is growing at an unprecedented rate. On the one hand, China's population aging process is accelerating. At present, the proportion of the elderly population over 65 years old accounts for 9.5% of the total population. It is expected that this indicator will reach 16.2% by 2030. The intensification of the aging population will lead to a sharp increase in the demand for medical care and health care for the elderly. On the other hand, the supply and demand of medical resources in China is seriously out of balance, and this gap provides an entry point for the combination of the Internet and the medical industry . According to the 2013 China Pharmaceutical Internet Development Report, the market size of mobile medical in China's Internet medical field in 2013 has reached 2.34 billion yuan, up 25.8% year-on-year. IMS Health predicts this value in 2017. Will reach 12.53 billion yuan.
The industrial chain continues to expand. At present, China's Internet medical industry has integrated mobile medical service providers, medical device manufacturers, IT giants, venture capital, mobile operators, application developers, data companies and insurance companies and many other participants to form wearable devices and Online medical-based industrial structure. In the future, with the rapid development of Internet technology, the acceleration of new product development, and the continuous enhancement of corporate management strength and innovation capability, the Internet medical industry chain will develop in the depth direction.
Market competition has intensified. The huge potential of Internet medical care and unlimited business opportunities have attracted more and more enterprises to “snatch the beach†and the competition is fierce. Since this year, Apple, Google, and Samsung have launched their own smart health platforms. Baidu, Ali, and Tencent have also entered the well-known online medical platform in China through investment or mergers and acquisitions. However, on the whole, the relevant layout of the above-mentioned giants is more of a strategic card position, and the collection of the underlying data is still in the exploration stage of their respective battles. The value of Internet medical care is mainly reflected in the analysis and utilization of big data. In the future, as market participants grasp the ability to grasp and utilize data resources, the competitive landscape will be in the process of continuous dynamic adjustment.
Policy ice has gradually melted away. Given that Internet technology can help balance the gap in medical resource allocation in the region and improve the efficiency of the use of existing medical resources, the government's affirmative attitude toward Internet medical care is becoming increasingly clear. Since 2011, various departments have successively issued a series of documents and policies to encourage and support the development of Internet medical care. Telemedicine , health data collection, wearable devices, and mobile medical solutions have been listed as development priorities.
Table 1 Government's policy to support Internet medical development
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